TOURISM/AFRICA : Astounding African Female Journalists in Travel and Tourism

Clara Chinwe Okoro from Lagos.

ABUJA- NIGERIA By AFOLABI OSHO, WEST AFRICA CORRESPONDENT

In this homage, Today Africanews is focusing on the female journalists who are making strides in the travel and tourism sector and Today Africanews West Africa Correspondent, Afolabi Osho, found Clara Chinwe Okoro from Lagos- Nigeria.

Okoro is the Chairman of Brand journalists Association of Nigeria (BJAN), a body of writers that cover the Integrated Marketing Communications (IMC) space, she is an accomplished TV host, International Resource Speaker, with multiple awards and an entrepreneur.

She is the Founder and Chief Operating Officer at the Travel Tech Company "MY BEAUTIFUL AFRICA", and the Executive Producer at Brandworld Media.

Clara, a graduate of the University of Lagos, Nigeria with a BA in Education is making great strides and she is the person who set up the first ever Brand focused TV show in Nigeria known as "BRANDWORLD', a program she says was designed to preach the gospel of branding to Africa in recognizing that Brands were the new wealth creators in any modern economy.

A constant fixture in most Creative content events globally such as Cannes Lions Advertising Festival, Festival of Media Montreaux Switzerland, Samsung Africa Week Cape Town SA, New York Fashion week NY, the show came to represent the platform where brands tell their stories beyond their 60’’ commercials.

As a driven individual, a usual attribute of an entrepreneur, and a multiple award winner in different categories and nominations in her sphere of work, she left an opportunity to work with the American Oil Company Gulf Oil, now Chevron after graduation to pursue her vision of turning Creative intelligence into a powerhouse of economic advancement with tools at her disposal so she could become a Media Innovator.

Okoro is now designing travel experiences in Africa with technology at "My Beautiful Africa", passionate and focused on promoting how digital transformation in the travel, tourism and hospitality sector can lead to a more competitive Tourism industry in Africa.

This Igbo girl is an ambitious young woman with positive mindset who truly believes the Continent is about to witness a transformation with the emergence of more women entrepreneurs.

She was the Team Lead for the INFOSYSTEMS /DATA /STATISTICS Subgroup of the NESG Tourism and Hospitality industries thematic group, saddled with working on how data can transform Nigeria's tourism and hospitality sectors and also how to deploy the use of statistics in planning for the sector in terms of allocations by the Government

Other various professional organizations Okoro is part of includes:

Women in Technology in Nigeria, FEMTECHCONF (Females in Tech Conference Group), Women in Hospitality in Nigeria, Women in Tech Nigeria, Future Females Business School, and Fate Foundation Business School Alumni.